From the daily archives:

Wednesday, November 2, 2011

DoubleTree Hotels: Where Little Things Make a Big Difference

November 2, 2011 purple goldfish project

Your Product is now Your Marketing
DoubleTree has a new commercial showcasing their signature purple goldfish:

Good Day Sunshine . . . with a warm chocolate chip cookie
The commercial according to DoubleTree, “illustrates the simultaneous experience of travel with the little things our hotel team members do every day to create a rewarding experience for our hotel […]

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