From the monthly archives:

February 2010

Introducing Marketing Lagniappe: The Purple Goldfish Video Podcast

February 28, 2010 purple goldfish video podcast

Episode #1 – The Origin of Lagniappe, a Roadtrip to ‘Five Guys’ and a Jingle I’m joined by wingman Jack Campisi (a.k.a ‘Social Jack’ or ‘Maverick’) on the podcast. Here is a rundown of the video podcast: – We discuss the origin of ‘lagniappe’ and how it applies to marketing – We talk about the […]

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Josh Early Candies wants you to experience chocolate

February 26, 2010 purple goldfish project

A Guarantee, Free Gift Wrapping, Hand Written Notes and all the Non-Pareils You Can Eat In-Store Cheryl Ahto offers up Josh Early Candies as #225 in the Purple Goldfish Project.  What a sweet example of marketing lagniappe: “Word of mouth marketing will get you into the store. Sampling their famous nonpareils will turn you into […]

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Las Ventanas al Paraiso delivers on service in unique and thoughtful ways

February 25, 2010 purple goldfish project

Las Ventanas al Paraiso = Windows to Paradise and Customer Service Joe Sorge (@ajbombers) chimes in with this instant classic from Cabo San Lucas.  Joe understands how to deliver a signature purple goldfish. He owns three restaurants in Milwaukee.  His latest AJ Bombers has one of the most unique examples of marketing lagniappe called the P-NUT […]

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The Customer Experience Road Less Traveled

February 24, 2010 purple goldfish project

The Biggest Myth in Customer Experience is the Idea of Meeting Expectations There are two paths that diverge in the corporate woods.  Many companies take the wide first path and are happy with just meeting expectations.  Others consciously take the narrower and tougher road deciding to go ‘above and beyond’ to exceed customer expectations. The […]

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Toy Boat in SFO makes you want to scream for ice cream

February 23, 2010 purple goldfish project

Buy one Pint of Ice Cream TO GO . . . and Get Two Cones for the Road Toy Boat floats in at #144 in the Purple Goldfish Project.  It was submitted by Molly Holtman of Bite. ”Toy Boat, a great dessert shop on Clement Street in San Francisco, throws in two complimentary ice cream […]

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How most people get laid and the reason why customer experience is vital?

February 21, 2010 v4 principle

The common denominator between the two is that they’re fueled by the v4 principle First – how do most people in this world get . . . busy?  This explanation is from a guy named Rob back in 2000: Think about your entire history of relationships… Every person you dated long term, short term, prison […]

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Pizza Shuttle Delivers on Customer Experience

February 21, 2010 purple goldfish project

25 years and a handful of Purple Goldfish . . . plus a real Purple Cow The ‘Make it Great’ Guy Phil Gerbyshak (@philgerb) shares a gem from Milwaukee.  He nominates Pizza Shuttle as #221 in the Purple Goldfish Project: “I was just thinking about one of my favorite Milwaukee Purple Goldfish, Pizza Shuttle. From the […]

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It’s All About the Details

February 17, 2010 purple goldfish project

Caribou Coffee Tops Off the Customer Experience with Lagniappe Laura Howells submitted Caribou Coffee as #2 in the Purple Goldfish Project . “Caribou Coffee gives you a complimentary chocolate-covered coffee bean with your coffee. This makes me so happy that I seek out the Caribou Coffee whenever I have a layover at the Minneapolis airport. Take […]

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Maroni Cuisine pours out a saucy lagniappe

February 16, 2010 purple goldfish project

A fixed tasting menu, legendary meatballs, free wine and a jar of sauce makes Maroni Cuisine a Long Island Legend Maroni Cuisine of Northport pours in at #223 in the Purple Goldfish Project courtesy of Clark Johnson of http://www.misalestrak.com : “Maroni Cuisine in Northport NY is consistently rated by Zagat voters as either the best or […]

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The Fillmore customer experience signature: apples and limited prints

February 14, 2010 purple goldfish project

The Fillmore West is #37 in the Purple Goldfish Project Gene Willis submits this gem from the west coast: “The Fillmore, a famous San Francisco music auditorium which has hosted everyone from The Grateful Dead to Snoop Dogg. At the end of each show they hand out a limited number of music posters….free. Each poster […]

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