From the monthly archives:

March 2010

Facebook Marketing for Dummies has a no brainer ‘little something extra’

March 31, 2010 purple goldfish project

Paul Dunay wants you to double down when you buy his book He rings the bell at #309 in the Purple Goldfish Project: “For the launch of Facebook Marketing for Dummies (Wiley) we gave away a $50 Facebook Ads certificate out with each book. So in true Seth Godin fashion when was the last time you […]

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Fjeldheim makes a mountain out of marketing lagniappe

March 31, 2010 purple goldfish project

The little things add up for a 9,000 square foot rental #268 in the Purple Goldfish Project was submitted by Nic Nelson.  Nic introduces Fjeldheim, a luxury rental in Lake Tahoe.  Fjeldheim is Norwegian for ‘mountain house’.  In his words: “There are a lot of vacation homes in the Lake Tahoe area. Some of them […]

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Heineken asks, “Are you Experienced”

March 29, 2010 purple goldfish project

The Heineken Experience pours in at #307 in the Purple Goldfish Project For 15 euros you can tour the Heineken Brewery in Amsterdam. The tour is called the Heineken Experience. It’s a tremendous value as your tour includes a few beers. Before you leave you are treated to a little marketing lagniappe. Each person receives […]

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Purple Goldfish Video Podcast Episode 5

March 28, 2010 purple goldfish video podcast

Episode #5 – Is it a Magic Bullet?, a trip to Fat Cat Pie Company and a grand tour of Hedgehog Hill Maple Syrup I’m joined by wingman Jack Campisi (a.k.a ‘Social Jack’ or ‘Maverick’) on the podcast. Here is a rundown of the video podcast: – We discuss whether or not marketing lagniappe can be a […]

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Umpqua Bank pioneers handshake marketing

March 24, 2010 purple goldfish project

Umpquitize is the action of making the ordinary extraordinary I just read about Umpqua in Joe Jaffe’s (@jaffejuice) new book ‘Flip the Funnel’.  Some companies truly get the importance of differentiation through customer experience .  Umpqua understands ‘branded acts of kindness‘ and takes the concept ‘to the bank’. The West Coast bank chain based in […]

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A lesson in giving a little extra from Soap Shed

March 23, 2010 purple goldfish project

Be clear about giving your ‘little extra’ something and be consistent A couple of great lessons in marketing lagniappe (‘giving little unexpected extras’) from Karen Wylie.  Karen talks about the importance of spelling out the ‘little extra’ so as not to cause confusion.  The Blue Ridge Soap Shed lathers into the Purple Goldfish Project at […]

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Customer Experience Top Ten List #6

March 22, 2010 purple goldfish project

Please RT —> The 6th Top 10 List from #251-#300 We’ve hit the three century mark in the Purple Goldfish Project.  Lots of strong examples in this bunch with a focus on hotels. It was hard to choose the 10, but here are the ones that were left standing: 10.  Reef Sandals (#277. Submitted by Brian […]

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Purple Goldfish Video Podcast Episode 4

March 21, 2010 purple goldfish video podcast

Episode #4 – Why Goldfish and Why is it Purple?, a trip to Lexus and an update on the Purple Goldfish Project I’m joined by wingman Jack Campisi (a.k.a ‘Social Jack’ or ‘Maverick’) on the podcast. Here is a rundown of the video podcast: – We discuss the background on a purple goldfish project.  Why a goldfish […]

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Ice, Ice Baby. . . Whole Foods has a cool Purple Goldfish

March 20, 2010 Uncategorized

Simple, yet an effective and noteworthy little extra Whole Foods enters the Purple Goldfish Project at #22 from Claire Gallo: “I live in West Hartford, CT. When you shop at Whole Foods and buy fish, meat or poultry . . . the folks at Whole Foods will offer to give you ice for free. Very […]

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Dropping a deuce . . . two bathrooms worth talking about

March 19, 2010 purple goldfish project

Rimsky Korsakoffee in PDX and Bar 89 in NYC have bathrooms that are Word of Mouth mavens There are two restaurants with unique bathrooms that have been cited in the Purple Goldfish Project: #230. Bar 89 in Soho, NYC Bathrooms worth talking about . . . Taken from nymag.com: In case you haven’t heard: As […]

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