From the daily archives:

Friday, August 5, 2011

This isn’t Your Dad’s Marketing… Value is Becoming the New Black – Chapter 2

August 5, 2011 purple goldfish project

[Over the coming weeks I’ll be sharing excerpts as we work towards completing the manuscript for ‘What’s Your Purple Goldfish?’. Yesterday was Chapter 1 and today is a glimpse at Chapter 2]
DEAL is no longer a bad four letter word. It’s a badge.
Value is now the new black. Today’s difficult economy is forcing both brands […]

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