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Friday, February 5, 2010

Disrupt schemas via surprise and delight

February 5, 2010 Uncategorized

What the hell is a schema?
Steve Knox of Tremor took me to school the other day.  He recently wrote an enlightened post in Ad Age entitled, “Why Effective Word of Mouth Disrupts Schemas”.  The premise of the article is how to leverage cognitive disruption to drive ‘word of mouth’.
First off let me admit I had […]

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