[Reprinted from my guest post over at 12most.com]
Dozen examples that stand out in a sea of sameness
In November 2009 I embarked on a quest called the Purple Goldfish Project. The goal was to crowdsource 1,001 examples of marketing lagniappe. A marketing lagniappe, (aka purple goldfish), is differentiation through signature added value. It’s anytime a business […]
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