From the daily archives:

Wednesday, July 6, 2011

12 most amazing (yet little known) examples of marketing lagniappe

July 6, 2011 purple goldfish project

[Reprinted from my guest post over at]
Dozen examples that stand out in a sea of sameness

In November 2009 I embarked on a quest called the Purple Goldfish Project.  The goal was to crowdsource 1,001 examples of marketing lagniappe.  A marketing lagniappe, (aka purple goldfish), is differentiation through signature added value.  It’s anytime a business […]

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