From the monthly archives:

July 2011

What’s Your Purple Goldfish? An introduction

July 31, 2011 purple goldfish project

[Over the coming weeks I’ll be sharing excerpts as we work towards completing the manuscript for ‘What’s Your Purple Goldfish?’. Here’s the introduction] WARNING: The main focus of this book is neither brain surgery or rocket science.  It’s a simple concept, yet it eludes most brands and businesses. ‘What’s Your Purple Goldfish?’ is not your […]

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Zane’s Cycles: Lessons in maximizing the lifetime value of your customers

July 27, 2011 LTV – lifetime value

How much is your customer worth if you could keep them for a lifetime? In the book, “Reinventing the Wheel – the Science of Creating Lifetime Customers”, Chris Zane outlines the roadmap to reaching this lofty, yet elusive goal. A 30+ year veteran of the retail bicycle industry, Chris has built Zane’s Cycles of Branford, […]

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Need your help with my next 12 Most post

July 24, 2011 purple goldfish project

What are the leading examples? I’m currently working on my next 12 most post for the first week of August.  It will focus on the ’12 Most’ impactful ways you can use marketing lagniappe. I’ve categorized 12 different types of lagniappe.  Half are based on ‘value’ and half are based on ‘maintenance’ according to the […]

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Purple Goldfish Project Top Ten List #17

July 19, 2011 purple goldfish project

Please RT > The 17th Top 10List from #801-850 in the Project The goal of reaching 1,001 examples of marketing lagniappe is now firmly in reach. Here’s the top entries from the latest crop of 50 examples: 10. #805. Taken from a tweet by Annette Franz @annettefranz. Taken from 1to1 media’s post on Mitchell’s: When was the last time […]

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Maggiano’s has a fresh take on pasta with a little extra

July 12, 2011 purple goldfish project

BOGO = Buy One, Get One #837 in the Project was ubmitted via tweet by @rkelly976 “At Maggiano’s restaurant, if you order a classic pasta you get to pick one to take home. They bring it with the check” Today’s Lagniappe (a little something extra for good measure) – here’s a look at Maggiano’s in […]

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Apple replaces an iPad2 and goes the extra mile

July 11, 2011 purple goldfish project

Fixing the cracks via replacement #842 in the Project was submitted via tweet by Barry Moltz @barrymoltz, author of Crazy, Bounce and BAM!: Apple replaced my broken #iPad at no charge- Now that’s #BAM good service @9INCHmarketing Here’s an excerpt from the post: “My first job out of college was with IBM. I didn’t buy […]

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Purple Goldfish Video Podcast Episode #39 – Introducing Green and Golden Goldfish

July 10, 2011 purple goldfish video podcast

Episode #39 – Purple, Green and Gold Jack and I sit down to discuss: two additional types of goldfish: green for employees and gold for your best customers and employees talk about where the three colors come from offer a recent example from The Taco Truck Click here to subscribe to the Podcast in iTunes Today’s […]

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12 most amazing (yet little known) examples of marketing lagniappe

July 6, 2011 purple goldfish project

[Reprinted from my guest post over at] Dozen examples that stand out in a sea of sameness In November 2009 I embarked on a quest called the Purple Goldfish Project.  The goal was to crowdsource 1,001 examples of marketing lagniappe.  A marketing lagniappe, (aka purple goldfish), is differentiation through signature added value.  It’s anytime […]

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WoodWinters delivers the vintners dozen

July 4, 2011 purple goldfish project

#838 in the Project was submitted on the website by Amanda Marko: WoodWinters Wines & Whiskys (Edinburgh & Bridge of Allan, Scotland) A fantastic independent wine retailer. They have a brilliant selection of wines, beers and spirits combined with the nicest and most knowledgeable staff who are always very happy to talk wine and help […]

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