From the daily archives:

Sunday, August 7, 2011

What is lagniappe? A word worth traveling to New Orleans to get – Chapter 3

August 7, 2011 what is lagniappe?

[Over the coming weeks I’ll be sharing excerpts as we work towards completing the manuscript for ‘What’s Your Purple Goldfish?’. Today is a glimpse at Chapter 3]
What if . . .
What if there was a simple marketing concept that moves the needle towards achieving differentiation, driving retention, and stimulating word of mouth? What if your execution […]

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