From the daily archives:

Sunday, February 7, 2010

Seth puts his finger on the power of marketing lagniappe

February 7, 2010 purple goldfish project

To underdeliver or overdeliver, that is the question
Here is his Seth’s latest post whereby he points out how businesses as a rule underdeliver.  He talks about the radical concept of overdelivering:

One way to think about running a successful business is to figure out what the least you can do is, and do that. That’s actually […]

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