From the daily archives:

Monday, February 8, 2010

adidas gives ‘a little something extra’ using augmented reality

February 8, 2010 purple goldfish project

adidas thinks outside of the box . . . the shoebox

The brand ‘mit drei streifen’ has created a little extra something for purchasers of select Originals footwear.  Buyers will be able to show the tongue of the shoe in front of a webcam to trigger additional online content and games. The theme of the […]

Read the full article →