From the daily archives:

Tuesday, August 9, 2011

Leveraging surplus, status and the gift economy – Chapter 5

August 9, 2011 Gift Economy

[Over the coming weeks I’ll be sharing excerpts as we work towards completing the manuscript for ‘What’s Your Purple Goldfish?’. Yesterday was Chapter 4 and today is peek at Chapter 5]
Exploring the ideas of surplus (added value) and status
I’m fascinated by a concept called the gift economy and how it relates to marketing lagniappe.
So – what is […]

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