From the monthly archives:

September 2011

Are You Winning the Customer? How to turn customers into fans and get them to spend more

September 23, 2011 LTV – lifetime value

[Book review reprinted from the original post over at 12most] In the book, Winning the Customer, Lou Imbriano and Elizabeth King outline the necessary steps toward building customer relationships and winning large revenues. As the former CMO of the New England Patriots and the CEO of TrinityOne, Imbriano draws upon his experiences to share dozens […]

Read the full article →

Top 10 most compelling reasons you need to change your marketing

September 12, 2011 purple goldfish project

Marketing is Changing.  Let us count the ways: One could make the assertion that marketing has changed more in the last 5 years than it has in previous 25.  Power has shifted. The consumer has a bigger voice and traditional ‘tell and sell’ marketing has taken it in the shorts. Let us count the ways: […]

Read the full article →

#12 of 12 Types of Purple Goldfish (Handling Mistakes) – Chapter 24

September 8, 2011 purple goldfish project

[We are sharing excerpts as we work towards completing the manuscript for ‘What’s Your Purple Goldfish?’. Today is Chapter 24, the twelfth of 12 different types of Purple Goldfish] Handling Ooops The last type of purple goldfish will seem like an odd addition to the list. In business we are generally conditioned to never admit failure. […]

Read the full article →

#11 of 12 types of Purple Goldfish (Special Needs) – Chapter 22

September 7, 2011 purple goldfish project

[Over the coming weeks I’ll be sharing excerpts as we work towards completing the manuscript for ‘What’s Your Purple Goldfish?’. Today is Chapter 23, the eleventh of 12 different types of Purple Goldfish] The 11th of the 12 types of purple goldfish involves handling ‘special needs’. A little unexpected extra to help your customers who need […]

Read the full article →

#10 of 12 types of Purple Goldfish (Convenience) – Chapter 21

September 6, 2011 Convenience

[Over the coming weeks I’ll be sharing excerpts as we work towards completing the manuscript for ‘What’s Your Purple Goldfish?’. Today is Chapter 21, the tenth of 12 different types of Purple Goldfish] The 10th of the 12 types of purple goldfish surrounds the idea of ‘convenience’. A little unexpected extra that makes things easier for […]

Read the full article →

#9 of 12 types of Purple Goldfish (Waiting) – Chapter 20

September 5, 2011 Waiting

[Over the coming weeks I’ll be sharing excerpts as we work towards completing the manuscript for ‘What’s Your Purple Goldfish?’. Today is Chapter 20, the ninth of 12 different types of Purple Goldfish] The 9th of the 12 types of purple goldfish is all about ‘waiting’. Waiting for your customers is inevitable, especially if you are […]

Read the full article →