From the daily archives:

Monday, January 9, 2012

Two inspiring stories of marketing lagniappe from WYPG?

January 9, 2012 Gift Economy

“Real generosity toward the future lies in giving all to the present.”
– Albert Camus
Two day before launch and I thought I’d share a couple of interesting stories from the prologue of What’s Your Purple Goldfish? In both of these examples a business was born because of marketing lagniappe.
Here you go:
The first is the story of […]

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Don’t Buy the Book What’s Your Purple Goldfish?… Let Jeff Bezos

January 9, 2012 Convenience

We’ve reached the mountaintop and it’s time to share some lagniappe
Let the record show that on January 9, 2012… the Purple Goldfish Project logged in its 1,001st example of marketing lagniappe. I thought long and hard about what example should be the capping milestone. Thanks to some advice from Dr. Kent Gustavson at Blooming Twig […]

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