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Saturday, January 9, 2010

Why a Purple Goldfish (Part Two)

January 9, 2010 purple goldfish project

What the hell is a purple goldfish? Let’s break down a purple goldfish in two parts.  We’ve covered the first part –  the goldfish. Now this post will cover the PURPLE. Why Purple? Purple = Differentiation Seth Godin established purple as the color of differentiation in his seminal book, Purple Cow back in 2003.  Seth outlines […]

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