From the monthly archives:

September 2010

Five minutes with a CEO on customer experience . . . what would you ask?

September 27, 2010 purple goldfish project

You have 5 minutes with a CEO.  300 ticks of the clock.  What question or questions do you pose about customer experience?  This was the topic of the weekly #custserv chat last week (#custserv on Tuesday at 9 PM EST). There were plenty of strong questions and topics that were raised over the hour.  Here […]

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Can the little things make the biggest difference? 100 thought starters

September 16, 2010 purple goldfish project

The Top 100 from the first 500 Purple Goldfish We’ve surpassed the halfway point in the insane quest to catch 1,001 purple goldfish.  A marketing lagniappe,  i.e. purple goldfish,  is any time a business goes above and beyond to provide a ‘little something extra’.  It’s that unexpected surprise that’s thrown in for good measure. Here are […]

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It’s not about the cookie, its what the cookie represents

September 12, 2010 purple goldfish project

Flour, eggs, butter and chocolate chip cookies and . . . I recently visited a quick business lunch at the Port Chester Coach Diner in Port Chester, NY.  Upon paying at the counter I noticed a bowl of miniature chocolate chip cookies. Here is the recap of the experience from Synergy’s VP of Brand Experience […]

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Purple Goldfish Video Podcast Episode 26 – Bruce Temkin Interview

September 6, 2010 purple goldfish video podcast

Episode #26 – Interview: Bruce Temkin Switching gears on the vodcast. This week we talk to a ‘Customer Experience Transformist’.  I caught up with Bruce Temkin back in early August in NYC for an interview. Bruce is a thought leader in CX and a pioneer in researching the role customer experience plays in creating leading […]

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Top Ten List 11 (#501-550)

September 4, 2010 purple goldfish project

Please RT —> The 11th Top 10 List from #501-#550 We’ve powered past the halfway mark.  Now the real climb begins.  Move over A-Rod because 600 is in our sights. It was hard to choose the Top 10 from this 50, but here are the ones that were left standing: 10. Lady Gaga (#503 submitted […]

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