From the daily archives:

Wednesday, August 10, 2011

Give Your Customers Something to Talk About – Chapter 6

August 10, 2011 what is lagniappe?

[Over the coming weeks I’ll be sharing excerpts as we work towards completing the manuscript for ‘What’s Your Purple Goldfish?’. Yesterday was Chapter 5 and today is Chapter 6]
The Engine behind Word of Mouth – The v4 principle
I first came across the concept of the v4 principle over 10 years ago. This is from a hilarious post from […]

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