October 13, 2011
in the bag / out of the box
Thinking both inside and outside the proverbial box #898 in the Purple Goldfish Project is taken from a blog post by Jon Hammond @jonhammondtweet: Here is an excerpt: “In the Gulf Coast area of the United States especially around Louisiana, they have a tradition that has been around for hundreds of years. A ‘Lagniappe’ is […]
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October 10, 2011
purple goldfish project
Exciting news to share. What’s Your Purple Goldfish? ‘How to Win Customers and Influence Word of Mouth’ is set to launch on January 11, 2012. Today marks the second anniversary of conceiving the Purple Goldfish Project, an attempt to gather 1,001 stories of marketing lagniappe. We currently sit at 900 examples and I’m confident that […]
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