From the monthly archives:

October 2011

A great example of #custserv that lives up to its name . . . Always Care

October 31, 2011 Added Service

Get your Group-On: Offering the little extras from Always Care is just part of the benefits #857 in the Purple Goldfish Project was submitted by e-mail from Rene Milligan from Always Care: Thanks for the Tweet mention today. I was doing some research for our company’s current ad campaign, and stumbled across your Purple Goldfish […]

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Lexus and its helicopter roadside assistance fly into the Purple Goldfish Project

October 30, 2011 Added Service

A little ‘added’ 5 star service courtesy of Lexus #864 in the Project is taken from a tweet by @car_advice: Lexus According to a Motorpassion report, Purple Goldfish Hall of Famer Lexus is setting up a team of engineers throughout Europe who will attend broken-down LFA drivers in the quickest possible means, even if the use […]

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Purple Goldfish Project Top Ten List 18 (#851-900)

October 29, 2011 purple goldfish project

Please RT > The 18th Top 10List from #851-900 in the Project The finish line for reaching 1,001 examples of marketing lagniappe is now firmly in sight. Here’s the top entries from the latest crop of 50 examples: 10. #886 was submitted by Hank Blank of Adobe @HBatAdobe: Gigi’s Cupcakes In Hank’s words: Gigi’s Cupcakes makes some unbelievable […]

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Reynolds Farms puts an interesting spin on #custexp

October 27, 2011 Convenience

#910. Reynolds Farms Started in 1959, Reynolds Farms Nursery and Country Garden Center is based in Norwalk, CT. At Reynolds you’ll find ideas for every lawn and garden challenge plus décor. I headed to Reynolds after a major #FAIL at Home Depot (it’s fall in Connecticut . . . who doesn’t carry lime for lawns). […]

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Purple Goldfish Hall of Famers: Class of 2011

October 19, 2011 purple goldfish project

Introducing the PG Hall of Fame – Class of 2011 2011 has been a tremendous year at the Purple Goldfish Project.  We’ve passed 900 on the stretch run to crowdsourcing 1,001 examples of marketing lagniappe. Here are ten brands that embrace the concept of ‘marketing lagniappe’ and have earned entrance into the Hall: 1. Trader Joe’s […]

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A purple goldfish from PRIMO that is salty and sweet

October 18, 2011 in the bag / out of the box

Who knew Rosemary Almonds could be so good? #903 in the Purple Goldfish Project comes courtesy of PRIMO, a restaurant inside the JW Marriott in Orlando. Here’s the story: The bar at PRIMO has a fantastic salty bar snack called ‘Rosemary Almonds’. My colleague from Synergy Keith Green and I remarked to our server that […]

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La Senza puts the wraps on customer experience

October 13, 2011 in the bag / out of the box

Thinking both inside and outside the proverbial box #898 in the Purple Goldfish Project is taken from a blog post by Jon Hammond @jonhammondtweet: Here is an excerpt: “In the Gulf Coast area of the United States especially around Louisiana, they have a tradition that has been around for hundreds of years. A ‘Lagniappe’ is […]

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What’s Your Purple Goldfish? Book Sneak Preview

October 10, 2011 purple goldfish project

Exciting news to share. What’s Your Purple Goldfish? ‘How to Win Customers and Influence Word of Mouth’ is set to launch on January 11, 2012. Today marks the second anniversary of conceiving the Purple Goldfish Project, an attempt to gather 1,001 stories of marketing lagniappe. We currently sit at 900 examples and I’m confident that […]

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Hold the Phone… The 12 Most Awesome Custom Vehicles in the History of Mobile Marketing

October 8, 2011 purple goldfish project

The original Mobile Marketing was about 4 wheels, the open road and a marketing message [Republished from the original submission by Stan Phelps at] July marked the 75th anniversary of the Oscar Mayer Weinermobile.  The 13 foot weiner was one of the pioneers of mobile marketing.  It worked long and hard touring the country […]

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