From the daily archives:

Monday, January 10, 2011

J.Crew takes care of customers when it gets busy

January 10, 2011 purple goldfish project

H2O while you wait in line
J.Crew flows into the Purple Goldfish Project at #625 courtesy of a submission by  Jim Joseph, author of ‘The Experience Effect’

“So here’s another purple goldfish, and I actually feature it in mybook … I experienced it again yesterday.
J.Crew. I’m a huge fan, have been a for awhile. Brand experience isexceptional, […]

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