From the monthly archives:

November 2011

Lancaster Hotel harnesses the buzz with this Purple Goldfish

November 30, 2011 Added Service

This little extra is SWEET #936 in the Project comes from the Lancaster Hotel via a post by Ellin Stein in Fodor’s: According to Ellin: Hear a buzzing noise? That would be from the 10 beehives on the roof of London’s Lancaster Hotel, which create the honey given as a free VIP guest amenity. In […]

Read the full article →

Purple Goldfish Top Ten List (#901-950)

November 29, 2011 purple goldfish project

Please RT > The 19th Top 10 List from #901-950 in the Project The finish line for reaching 1,001 examples of marketing lagniappe is now firmly in sight. The final fifty will be the bell lap. Here’s the top entries from the last crop of 50 examples: 10. #941. Submitted by Lauren Sujkowski this story via Twitter: Image […]

Read the full article →

El Tiempo Cantina delivers salsa nirvana

November 28, 2011 purple goldfish project

Spicy Purple Goldfish #920 in the Purple Goldfish Project comes from a Houston Press blogpost: El Tiempo Cantina Chips & Salsas According to Brooke Viggiano: There are plenty of awesome chips and salsas around town, but there is just something about El Tiempo’s take on the classic that really gets me. It could definitely be the […]

Read the full article →

Los Cabos chips into the Purple Goldfish Project at #87

November 27, 2011 Added Service

This one is HOT #87 in the Project was submitted by Jennifer Phelps: Our local mexican restaurant ‘Los Cabos’ in Norwalk has complimentary chips. That’s pretty regular fare for a Mexican joint, but this small touch takes it a step further. First – the chips always come out piping hot. Second – each person at […]

Read the full article →

Tampa Bay Lightning surprises season ticket holders with a jersey that keeps giving

November 26, 2011 Added Service

A Little Something Extra…For the Fans and the Community Guest post by Lee Silverstein of Tampa Bay Job Coach: Not long after experiencing the joy of winning the Stanley Cup in 2004, the Tampa Bay Lightning, and their fans, experienced the frustration of a new ownership group that spent more time fighting amongst themselves then […]

Read the full article →

Bridgeton House Bed & Breakfast takes care of returning guests

November 25, 2011 First / Last Impressions

A nice welcome back and thank you #89 in the Project was submitted by Fran McTamney: In Fran’s words: Bridgeton House Bed & Breakfast in Upper Black Eddy, Pa. provided us, as return tenants, with a surprise gift wrapped box of specialty soaps to use or take with us and a note reading “Welcome Back” […]

Read the full article →

Little Nell Hotel in Aspen takes #custserv liftside

November 25, 2011 Added Service

#98 in the Project comes via e-mail from Kevin Hanft: Little Nell Hotel in Aspen, CO Coffee and treats at all times in the boot room. At the end of the skiing day, the Ski Concierge meets you at the bottom of the lift, collects your skis and poles and puts them in a drying […]

Read the full article →

Publix carries a little extra to your car

November 24, 2011 Added Service

A simple purple goldfish for Thanksgiving #96 in the Project comes from Synergy colleague Jay Silva: Publix “In South Florida, Publix store clerks ask if you’d like your groceries carried out to your car.” Today’s Lagniappe (a little something extra thrown in for good measure) – A classic from Adam Sandler in honor of Turkey […]

Read the full article →

Classic Audi of Orlando delivers the little extras of #cx

November 23, 2011 Added Service

Don’t tell me, Show me #949 in the Purple Goldfish Project was submitted via comment by Jordan Belcher: Classic Audi of Orlando In Jordan’s words: I have a bit of a natural distrust for dealerships, so to say I was apprehensive about taking my car to Classic Audi of Orlando for some repairs would be […]

Read the full article →

The power of marketing G.L.U.E could increase your sales by 40 percent

November 20, 2011 First / Last Impressions

Greetings and gifting as a one-two sales punch I’ve always been a huge proponent that marketing lagniappe drives 3 strong benefits.  By giving little unexpected extras (GLUE), you can achieve the following: Differentiation – stand out from the competition Retention – increase satisfaction which encourages repeat business Word of Mouth – give your customers something […]

Read the full article →