From the daily archives:

Wednesday, November 11, 2009

Marketing Lagniappe: The Book

November 11, 2009 Uncategorized

This is my first official post at Marketing Lagniappe.  My plan is to blog as I write a book about ‘Marketing Lagniappe’.
Here is the premise:
The book in a nutshell is that 90+% of marketing is in the traditional funnel,whether its the old guard ‘outbound interruption model’ or the updated ‘inbound enticement model’. Marketing Lagniappe deals with the […]

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