December 11, 2009
purple goldfish project
Love Harnell (yes, that’s his real first name) has launched Love Jingles. He offers to cover, write and perform jingles for brands and promote them online. Similar to IWearYourShirt, Harnell is using calendar-based pricing. Based on Love’s business model the cost of a jingle on January 1st will be $1. Each day the price will go […]
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December 11, 2009
purple goldfish project
A week before we celebrated Thanksgiving I launched The Purple Goldfish Project. I’m on a quest to collect 1,001 examples of marketing lagniappe for my upcoming book, MARKETING LAGNIAPPE – What’s Your Purple Goldfish. For each example I am donating a non perishable food item to the Thomas Merton Center in Bridgeport, CT. The response […]
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