From the monthly archives:

December 2010

Purple Goldfish Hall of Famers

December 31, 2010 purple goldfish project

Introducing the PG Hall of Fame – Class of 2010 It’s been a tremendous year at the Purple Goldfish Project.  We’re almost 2/3rds of the way to our goal of 1,001 examples. Here are nine brands that embrace the concept of ‘marketing lagniappe’ and have earned entrance into the Hall: 1. Doubletree Hotels – A […]

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TSA, belt buckles and suckers

December 29, 2010 purple goldfish project

Buckle up and enjoy a free lollipop #608 and #609 in the Purple Goldfish Project is taken from a blogpost by Drew McLellan over at ‘Drew’s Marketing Minute’. In Drew’s words: In our ongoing pursuit of creating love affairs with your customers, I wanted to share a recent experience. If you’re a regular reader, you […]

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Purple Goldfish Video Podcast Episode 34 – Swanky

December 28, 2010 purple goldfish project

Say CHEESE Episode #34 and #602 in the Project is submitted by wingman and co-author Jack Campisi Swanky Franks “Swanky Franks is a legendary hot dog joint in Norwalk, CT. It has a rabid, cult following and the mere mention of the name can trigger a Pavlovian response from many locals. It’s a simple place… mostly […]

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XTRAmart gives a little . . . extra

December 28, 2010 purple goldfish project

It’s a new month, grab a complimentary cup of Joe #598 of the Project comes from Xtra Mart Xtra Mart gives free coffee on the first of the month. No purchase necessary. http://www.freeonthefirst.com/ Here is an article from the Examiner in upstate New York: This small gas station on the corner of Main Street and […]

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What is a Purple Goldfish . . . it’s a Beacon

December 26, 2010 purple goldfish project

Sometimes a purple goldfish is worth a 1,000 words What is a beacon?  According to Webster’s Dictionary, a beacon is a lighthouse or other signal used for guidance. A beacon is a symbol or a sign.  It’s a representation that can be used for future guidance. A purple goldfish is also a beacon.  It’s a […]

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Open wide and say AHHHHHHHH

December 22, 2010 purple goldfish project

#613 and #614 in the Project is submitted by Judy Musa.  In Judy’s words: “I have 2 Purple Goldfish: Who likes to visit their dentist (no jokes please). Really, usually a painful experience wrought with anxiety, except the dentist I go to and the pediatric dentist (recommended by mine) where my kids go. Ok, here’s purple goldfish. […]

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King Won Ton and (Extra) Noodle(s)

December 21, 2010 purple goldfish project

Some extra noodles for good measure #600 in the Project is taken from a tweet by Curtis L. King Won Ton and Noodle From a Yelp review: ”Lagniappe” at a Chinese Restaurant? Groups of 4 or more get a free tomato, and egg dumpling when you sit down! Also get a free bag of fresh […]

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Mountain View Tire knows there are no roadblocks on the extra mile

December 20, 2010 purple goldfish project

What’s Your Cold Drink? #605 in the Project is taken from a blogpost by Business Voice: One of our many great clients is Mountain View Tire, a 29-store tire and automotive service company in southern California. The other day I was adding testimonials to the new website we just built for them when I saw […]

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Schlesinger totes a bag full of purple goldfish

December 17, 2010 purple goldfish project

SWAG done right #590 in the Project was bagged by Purple Goldfish Podcast co-pilot Jack Campisi (a.k.a. Maverick) Schlesinger Associates “Schlesinger Associates is known in the market research world as a premier focus group facility. They are also a Purple Goldfish. They are famous for top notch service and recruiting, state of the art facilities and […]

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Queen Victoria Hotel in Cape May goes above and beyond

December 16, 2010 purple goldfish project

A lesson from America’s first seaside resort #586 and #587 in the Project highlights the Jersey Shore.  Not the cheesy freakality show on MTV, but the beautiful coastline of the Garden State.  These purple goldfish were shared by Vige from Hamilton College.  We met during the PRSA Northeast Conference in Troy, NY. Queen Victoria Hotel […]

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