From the daily archives:

Thursday, May 12, 2011

L.L. Bean wins the #marchto800 in the Purple Goldfish Project

May 12, 2011 purple goldfish project

Recency and the power of a guarantee One of the foundations of marketing lagniappe is the idea of leveraging recency.  They say (whoever they are) that people tend to remember the first thing and the last thing they see.  A ton of attention is paid to the importance of a first impression (primacy), but little […]

Read the full article →