From the daily archives:

Wednesday, May 12, 2010

I scream for Wilson’s . . . a sweet example of marketing lagniappe

May 12, 2010 purple goldfish project

A JellyBean at the bottom of your cone and huge scoops are difference makers for Wilson’s
Wilsons slides into the Purple Goldfish Project at #333 courtesy of Jody Padar:

“At my favorite ice cream store in Door County Wisconsin. They put a jelly bean at the bottom of the ice cream cone. So it doesn’t drip. They […]

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