November 14, 2009
Uncategorized
What’s the difference between push and pull marketing?
Simply defined – push marketing is the practice of using traditional media in an attempt to engage potential consumers. It usually consists of broad based one way appeals that interrupt with the desire of creating awareness, interest and ultimately demand.
Pull marketing is the exact opposite. It […]
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November 14, 2009
what is lagniappe?
I just uploaded a new presentation to Slideshare. Here is a synopsis of the presentation:
It talks about how traditional marketing is broken and the need to flip it on its head.
It discusses Pareto’s 80/20 law and how it applies to traditional marketing.
I put forth the Phelps 80/20 corollary on traditional marketing.
It examines the flaw of focusing […]
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