From the daily archives:

Thursday, January 14, 2010

Fort Wayne Airport Welcomes You with a Cookie

January 14, 2010 purple goldfish project

Last Month Fort Wayne Airport Gave Away its [insert Dr. Evil pinky to lip] One Millionth Cookie There was a great article yesterday from Harriet Baskas at USA Today on Airports that ‘give a little extra’ to differentiate themselves.  Harriet focused in particular on Fort Wayne International Airport.  Known throughout the country as “The Cookie […]

Read the full article →

BMW drives into the #PurpleGoldfishProject at #150

January 14, 2010 purple goldfish project

I wonder what that NEW car might look like in my driveway??? I was driving up to New Haven on I-95. I noticed an interesting billboard from BMW of Bridgeport. It was fairly simple purple goldfish: BMW wants YOU to take an overnight test drive IMAGINE THAT – they are willing to give you ‘the […]

Read the full article →