From the daily archives:

Sunday, March 14, 2010

Purple Goldfish Video Podcast Episode 3

March 14, 2010 5 ingredients of lagniappe

Episode #3 – The Five Main Ingredients of Marketing Lagniappe and a trip to the first Purple Goldfish Hall of Fame Inductee the Doubletree Hotel
I’m joined by wingman Jack Campisi (a.k.a ‘Social Jack’ or ‘Maverick’) on the podcast.
Here is a rundown of the video podcast:
– We discuss the five main ingredients of marketing lagniappe: Relevant, Unexpected, Limited, […]

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Sometimes a purple goldfish can spawn a new business

March 14, 2010 purple goldfish project

Ola! Granola developed out of a marketing lagniappe
Ken and Dina Houser are principals of DK Design Partners. The husband and wife team have run their design agency for over a decade. After many years of the usual client gift fare, they decided to do something special for DK’s customers
Dina’s mother had made granola […]

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