November 15, 2009
what is lagniappe?
I recently downloaded my first presentation onto Slideshare. It’s a slideshow entitled: Marketing Lagniappe – “In Search of Your Purple Goldfish”.
[Note: If you watch the slideshow, plan on manually advancing each slide by clicking the PLAY button to the right of the green PLAY button]
Here is an outline of the slideshow:
5 reasons you […]
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November 15, 2009
what is lagniappe?
Giving that little unexpected extra for good measure
There is a great word that originated in Louisiana called ‘lagniappe’ (pronounced lan-yap). The creole word literally translated means ‘the gift.” It refers to a small unexpected extra gift or benefit presented by a store owner to a customer at the time of purchase.
The people of Louisiana […]
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