From the daily archives:

Tuesday, November 17, 2009

MISSING: Purple Goldfish

November 17, 2009 purple goldfish project

Help me find 1,001 stories of marketing lagniappe

I need your help.  I’m desperately seeking a purple goldfish. . .
I’m in search of 1001 stories of Marketing Lagniappe for the book, Marketing Lagniappe – What’s Your Purple Goldfish.
A marketing lagniappe,  i.e. purple goldfish,  is any time a business goes above and beyond to provide a ‘little something extra’.

Here are […]

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