From the daily archives:

Tuesday, May 18, 2010

Zappos steps into the Purple Goldfish Project for the umpteenth time

May 18, 2010 purple goldfish project

A little extra courtesy of making a recommendation that’s good for your customer and against competitive instinct
#397 in the Purple Goldfish Project courtesy of Joe Gascoigne, Co-Founder of OnePage
Zappos

“As for an example, one that springs to mind is that if you try to order shoes from Zappos and they do not have the shoes you […]

Read the full article →