From the daily archives:

Tuesday, May 18, 2010

Zappos steps into the Purple Goldfish Project for the umpteenth time

May 18, 2010 purple goldfish project

A little extra courtesy of making a recommendation that’s good for your customer and against competitive instinct
#397 in the Purple Goldfish Project courtesy of Joe Gascoigne, Co-Founder of OnePage

“As for an example, one that springs to mind is that if you try to order shoes from Zappos and they do not have the shoes you […]

Read the full article →