From the daily archives:

Sunday, November 20, 2011

The power of marketing G.L.U.E could increase your sales by 40 percent

November 20, 2011 First / Last Impressions

Greetings and gifting as a one-two sales punch
I’ve always been a huge proponent that marketing lagniappe drives 3 strong benefits.  By giving little unexpected extras (GLUE), you can achieve the following:

Differentiation – stand out from the competition
Retention – increase satisfaction which encourages repeat business
Word of Mouth – give your customers something to ‘talk, tweet, yelp, […]

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