From the daily archives:

Tuesday, July 20, 2010

Zappos delivers on surprise and delight …quickly

July 20, 2010 purple goldfish project

Just don’t exceed expectations . . . obliterate them Zappos grabs the #493 spot in the Purple Goldfish Project. This example was taken from Peter Osborne’s blog ‘Bulldog Simplicity’: “My son lost one of his dress shoes at school the other day. Don’t ask. I don’t know how you lose one shoe. So last night […]

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