From the daily archives:

Thursday, January 20, 2011

Lacoste delivers on helping a customer and creates an evangelist

January 20, 2011 purple goldfish project

A personal touch from Lacoste makes all the difference
#673 in the Purple Goldfish Project was submitted via e-mail by Jim Joseph, author of ‘The Experience Effect’. Jim talks about an experience with Lacoste:
“I submit to you a great example of amazing customer service that
transformed a brand in my mind … the ultimate purple goldfish.
Last summer […]

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