[Over the coming weeks I’ll be sharing excerpts as we work towards completing the manuscript for ‘What’s Your Purple Goldfish?’. Today is Chapter 10 and the fourth of the ingredients or R.U.L.E.S]
The How of Marketing Lagniappe
The fourth of the r.u.l.e.s is ‘expression’. Expression speaks to ‘how you give’ as opposed to ‘what you give’. A purple […]
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