From the daily archives:

Monday, August 22, 2011

The Fourth Ingredient of a Purple Goldfish (Expression)-Chapter 10

August 22, 2011 5 ingredients of lagniappe

[Over the coming weeks I’ll be sharing excerpts as we work towards completing the manuscript for ‘What’s Your Purple Goldfish?’. Today is Chapter 10 and the fourth of the ingredients or R.U.L.E.S]
The How of Marketing Lagniappe
The fourth of the r.u.l.e.s is ‘expression’. Expression speaks to ‘how you give’ as opposed to ‘what you give’.  A purple […]

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