From the daily archives:

Monday, November 22, 2010

KLM knows how to surprise and delight its customers

November 22, 2010 purple goldfish project

KLM does a little extra for their fans
#595 in the Purple Goldfish Project comes courtesy of Barry Dalton and the following tweet:
A Purple Goldfish to start your morning and creative social engagement by @KLM (cc @9inchmarketing) #custserv #cex #scrm
Lagniappe is marketing glue.  Glue is ‘giving little unexpected extras’.  Here is some background on the […]

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