From the daily archives:

Saturday, April 23, 2011

Marketing Lagniappe: Powered by the Gift Economy

April 23, 2011 Gift Economy

Exploring the idea of surplus (added value) and status
Over the last week I’ve started to peel back the onion on a concept called the gift economy and how it relates to marketing.  I have to thank fellow #usguys Kevin von Duuglass-ittu @mediasres, Lisa Thorell @lisat2 and Christopher Porter @67tallchris for spearheading the discussion.  Kevin gets extra nods […]

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