[Over the coming weeks I’ll be sharing excerpts as we work towards completing the manuscript for ‘What’s Your Purple Goldfish?’. Today is Chapter 11 and the last of the ingredients or R.U.L.E.S]
Sticking out in a Sea of Sameness?
The fifth of the r.u.l.e.s is ‘sticky’. You want something that sticks. A strong marketing lagniappe promotes ‘word of […]
From the daily archives:
