From the daily archives:

Tuesday, March 23, 2010

A lesson in giving a little extra from Soap Shed

March 23, 2010 purple goldfish project

Be clear about giving your ‘little extra’ something and be consistent
A couple of great lessons in marketing lagniappe (’giving little unexpected extras’) from Karen Wylie.  Karen talks about the importance of spelling out the ‘little extra’ so as not to cause confusion.  The Blue Ridge Soap Shed lathers into the Purple Goldfish Project at #266. […]

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