From the daily archives:

Wednesday, March 24, 2010

Umpqua Bank pioneers handshake marketing

March 24, 2010 purple goldfish project

Umpquitize is the action of making the ordinary extraordinary
I just read about Umpqua in Joe Jaffe’s (@jaffejuice) new book ‘Flip the Funnel’.  Some companies truly get the importance of differentiation through customer experience .  Umpqua understands ‘branded acts of kindness‘ and takes the concept ‘to the bank’.

The West Coast bank chain based in Portland, OR […]

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