Umpquitize is the action of making the ordinary extraordinary
I just read about Umpqua in Joe Jaffe’s (@jaffejuice) new book ‘Flip the Funnel’. Some companies truly get the importance of differentiation through customer experience . Umpqua understands ‘branded acts of kindness‘ and takes the concept ‘to the bank’.
The West Coast bank chain based in Portland, OR […]
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