From the daily archives:

Friday, August 26, 2011

#3 of 12 different types of Purple Goldfish (Sampling) – Chapter 14

August 26, 2011 purple goldfish project

[Over the coming weeks I’ll be sharing excerpts as we work towards completing the manuscript for ‘What’s Your Purple Goldfish?’. Today is Chapter 14, the third of 12 different types of Purple Goldfish]
Sampling is the lowest hanging fruit in marketing
There may not be a more cost effective way for brands to drive purchase intent and conversion […]

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