From the daily archives:

Saturday, August 27, 2011

#4 of 12 different types of Purple Goldfish (First / Last Impressions) – Chapter 15

August 27, 2011 First / Last Impressions

[Over the coming weeks I’ll be sharing excerpts as we work towards completing the manuscript for ‘What’s Your Purple Goldfish?’. Today is Chapter 15, the fourth of 12 different types of Purple Goldfish]
The power of primacy and recency
One of the foundations of marketing lagniappe is the idea of leveraging primacy and recency. They say (whoever they […]

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