From the daily archives:

Tuesday, April 27, 2010

Fiskars gives a little signature extra to its new Fiskateers

April 27, 2010 purple goldfish project

A welcome package that includes a limited edition engraved scissor and a personal note I had a chance to meet Geno Church of Brains on Fire at the NewComm Forum in San Mateo, CA.  Geno’s presentation was entitled, ‘The WOM Confessional: Lessons Learned from Creating Brand Movements’.  Part of the presentation included a case study […]

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