From the daily archives:

Sunday, August 28, 2011

#5 of 12 different types of Purple Goldfish (Guarantees) – Chapter 16

August 28, 2011 Guarantees

[Over the coming weeks I’ll be sharing excerpts as we work towards completing the manuscript for ‘What’s Your Purple Goldfish?’. Today is Chapter 16, the fifth of 12 different types of Purple Goldfish]
Standing behind your Product or Service
The fifth type of Purple Goldfish involves ‘Guarantees’. The little extra commitment that you will stand behind your product […]

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