From the daily archives:

Saturday, November 28, 2009

One Curly Fry and Caribou Coffee

November 28, 2009 purple goldfish project

My friend Rick Liebling recently shared some insight on lagniappe.  Here is a link to the full article on his blog at  His blog is a great read if you live in the world of marketing and pr.
Here is a snippet from his latest post:
. . . Lagniappe. It’s a fantastic concept that explains […]

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The Myth of Meeting Expectations

November 28, 2009 what is lagniappe?

Why you need marketing lagniappe?
This past summer I was in New York City with a colleague from Synergy.  Brad and I were at a rooftop bar waiting to meet a few people before heading over to a networking event.  I noticed a guy sitting on his own for over 15 minutes.  It was obvious that […]

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