From the daily archives:

Monday, November 30, 2009

Value is the New Black

November 30, 2009 value is the new black

DEAL is no longer a bad four letter word. It’s a badge.
One of the things that struck me when recently listening to a podcast was the premise that ‘value was the new black’.  Today’s economy is forcing both brands and consumers towards a ‘value’ model.
Consumers are expecting more value.  According to the 2009 Brand Keys Customer […]

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