December 30, 2009
word of mouth/mouse
Marketing Lagniappe is the Original Social Media Stimulant I was reading a post this week from Rick Liebling over at EYECUBE. Rick made an interesting observations about how brands want to utilize social media with the following agenda: “Let’s get people talking about our brand” He pointed out the fact that little thought is given […]
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December 30, 2009
what is lagniappe?
Using Pareto’s Law and Flip Traditional Marketing Vilfredo Federico Damaso Pareto was an Italian economist that made a famous observation in 1906. He stated: “20% of the population in Italy owns 80% of the property”. The rule was popularized in the early 1940’s by Joseph Juran and is now commonly referred to as the 80/20 […]
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