From the daily archives:

Wednesday, December 30, 2009

Let’s give them something to talk, blog and tweet about . . .

December 30, 2009 word of mouth/mouse

Marketing Lagniappe is the Original Social Media Stimulant I was reading a post this week from Rick Liebling over at EYECUBE. Rick made an interesting observations about how brands want to utilize social media with the following agenda: “Let’s get people talking about our brand” He pointed out the fact that little thought is given […]

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Flipping Traditional Marketing

December 30, 2009 what is lagniappe?

Using Pareto’s Law and Flip Traditional Marketing Vilfredo Federico Damaso Pareto was an Italian economist that made a famous observation in 1906.  He stated: “20% of the population in Italy owns 80% of the property”. The rule was popularized in the early 1940’s by Joseph Juran and is now commonly referred to as the 80/20 […]

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