From the daily archives:

Tuesday, May 31, 2011

Purple Goldfish, Golden Goldfish and Green Goldfish

May 31, 2011 what is lagniappe?

2 constituents, 3 different types of Goldfish Lagniappe is creole for ‘a little something extra’. Marketing Lagniappe leverages the concept via differentiation through added value. For the last 18 months we’ve explored only one kind . . . the Purple Goldfish.  Inspired by New Orleans and the traditional colors of Mardi Gras (purple – symbolic […]

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