My Top 5 on Cinco de Mayo
Guest post by Jack Campisi of engage121
The journey to 1001 examples of Marketing Lagniappe has been amazing so far. I can’t believe we have reached 800. There are so many great examples, but here are a few of my personal favorites from the latest bunch of submissions:
#732 – Amazon Prime: One thing that’s great about the Purple Goldfish Project is how I seem to learn something every week. I am actually an Amazon Prime member and I love it. But I did not even realize that there were all of these free videos just waiting there for me. It’s Prime Time!
#715 – Jet Blue: Air travel is a hassle, so anything to make it a better experience goes a long way with me. Jet Blue already set the bar high with great snacks and DirecTV on their flights. This latest example involved the airline thanking a customer for their patience with snow delays by awarding them 10,000 TrueBlue points. I have had some recent conflicts with another airline concerning frequent flyer points and all I could think about was how much goodwill they could have generated by taking a similar tact. Instead, they have another jaded customer.
#718 – Penzey’s Spices: If you saw the podcast episode where we visited Fat Cat Pizza in Norwalk, CT, then you already know how much I love the spices from Penzey’s. A walk through their store can take a long time because you want to take a long whiff from every deliciously fragrant bottle in the place. They make another appearance on the PG list because they included a bumper sticker with a mail order that read: “Love People. Cook them tasty food.” Talk about making it relevant to your customer. That’s perfect.
#764 – Copeland’s of New Orleans: I liked this one because it’s one of the Purple Goldfish that already knows what the word Lagniappe means. This restaurant offers the Copeland’s Lagniappe Club, where you can get little extras like:
· Earn points every time you dine or have drinks at a participating restaurant.
· A free steak on your birthday.
· A free bottle of wine on your membership anniversary.
#782 – Coffee Bean & Tea Leaf: This one speaks for itself. It’s a little something extra for you and our troops. This java spot in LA will buy your round of coffees at the time of purchase if you buy a bag of coffee to support our troops overseas, AND there is a blank area on the coffee bag for you to write a personal message to the troops! The take away? There’s no reason your marketing lagniappe can’t benefit a good cause as well as your customer. Now you both are doing a little something extra.
I’d like to thank everyone who has submitted a Purple Goldfish and all the people who follow the blog and watch the video podcasts. We are only about 201 away from our goal of 1001. So please, keep ‘em coming.
Shout outs to:
Amazon Prime submitted by Amy Bergstresser
JetBlue from a post by Axel Murillo
Penzey’s Spices from a tweet by @nelderini
Coffee Bean & Tea Leaf submitted by Ryan Macaulay
Copeland’s was found by some guy named Stan Phelps
Today’s Lagniappe (a little something extra for good measure) – A little background on Cinco de Mayo:
Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.
How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? What’s Your Purple Goldfish?
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