adidas thinks outside of the box . . . the shoebox

The brand ‘mit drei streifen’ has created a little extra something for purchasers of select Originals footwear.  Buyers will be able to show the tongue of the shoe in front of a webcam to trigger additional online content and games. The theme of the augmented reality promotion is called ‘celebrating originality’.

Here is a teaser of how the virtual neighborhood looks on the 5 shoes:

According to Brandweek:

“The move is part of a scheme by Adidas Originals to use technology to help sneaker lovers form an emotional connection with the brand, said Chris Barbour, head of digital marketing for Adidas Originals. “We think we’re ahead of the curve by using AR in a way that hasn’t been used before—by tying it to a commercial product and online gaming,” Barbour said. “This is about giving consumers an additional benefit.”

An additional benefit . . . a little something extra . . . a purple goldfish. Kudos to adidas for thinking outside the box.

Today’s Lagniappe – the origin of the Originals logo, a.k.a trefoil:

For years the only symbol associated with Adidas was the trefoil (flower) logo design. The 3 leaves symbolize the Olympic spirit, linked to the three continental plates as well as the heritage and history of the brand. The “Trefoil” was adopted as the corporate logo design in 1972. In 1996, it was decided that the Trefoil corporate identity would only be used on heritage products.

FISHERMAN WANTED:  Help me find 1,001 goldfish.  Only 784 goldfish left to go!!!