Amazon Prime provides a little extra lagniappe

by Stan Phelps

in purple goldfish project

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A Purple Goldfish in the Amazon

#732 in the Project was submitted by Amy Bergstresser:

amazon prime

Amazon Prime membership not only offers free shipping on designated “Prime” items but offers free video stream for members. Not all video’s are free, but there is a good selection to choose from.
Membership is $79.95 for a year of free shipping & now you can cancel that Netflix subscription!

Marketing Lagniappe Takeaway: Sweeten the pot by offering added value.

Today’s Lagniappe (a little something extra for good measure) – Here’s an example of how a review on Amazon can spur a phenomenon.  Here is the story of Three Wolf Moon:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish,  is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth?  Are you Giving Little Unexpected Extras?

What’s Your GLUE?

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Don’t Buy the Book What’s Your Purple Goldfish?… Let Jeff Bezos
January 9, 2012 at 2:06 am

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